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Smash Ink > Blog > Design > Show your colors.

Show your colors.

Color is key to your brand. That’s why Smash Ink works with you to create a space that shows who you are, why you matter, and what’s important to you. By utilizing color strategically, you can convey messages and express emotions without relying solely on words.

Why Color is Key:

  • Communication and Expression: Colors can have a big psychological impact. They can evoke emotions, convey messages, and set moods. Choose warm colors like red and orange to encourage energy and excitement or go with cool colors like blue and green to bring calm and relaxation.
  • Branding, Identity, and Recognition: Famous brands are easily recognizable by their colors. Think Coca-Cola and its red design. Use consistent colors that align with your brand’s values and personality in your marketing, products, and signage to create a memorable brand identity.
  • Aesthetics and Visual Appeal: Color can enhance the visual appeal of spaces, products, and designs. Picking the right complementary colors can create harmony and balance in your space, providing people with a positive and engaging experience.
  • Cultural and Symbolic Meaning: Green for nature or purple for royalty can be easily recognized as colors with symbolic meaning. But did you know that colors are associated with different meanings in different cultures? Understanding your audience and cultural associations can help you effectively communicate and avoid any unintended interpretations.
  • Accessibility and Visibility: Color and contrast provide accessibility for individuals with visual impairments. Color is also crucial in wayfinding signage to help with visibility and understanding for everyone. Choose colors that have a proper contrast between the foreground and background to ensure easier readability. 

So let’s get started showing off your colors in ways that align to your brand, create a positive experience for your people, and convey your message beyond just words.

P.S. Did you know that fast food companies choose warm colors to create the feeling of high energy and a faster pace? Or that using a dark blue plate can slow down your eating?