Introduction

When a business undergoes a rebrand, it signifies a pivotal moment for transformation and growth. Sttark recognized the importance of aligning its workspace with its redefined brand identity. Smash Ink partnered with Sttark to enhance its workplace environment through signage and graphics solutions. 

The Challenge

Sttark faced the challenge of revitalizing its workplace to reflect its fresh brand identity. The goal was to create a workspace that not only embodied the company’s values, vision, and culture but also left a lasting impression on clients and employees alike.

The Solution

Smash Ink devised a comprehensive signage and graphics strategy that encompassed various elements of Sttark’s workplace, from the exterior to the reception area.

Exterior Signage

Metal Directional Monument Signs: Exterior metal directional monument signs were strategically placed to guide clients and visitors to the entrance. These signs served not only as functional navigational aids but also as bold statements of professionalism and attention to detail.

Metal Directional Panels: Metal directional panels seamlessly integrated into the exterior design, providing clear guidance.

Reception Area Graphic

Printed and Dimensional Graphic: The reception area underwent a transformation with the installation of a printed and dimensional graphic. This graphic featured Sttark’s rebranded logo. It served as a captivating visual centerpiece, immediately conveying the company’s new identity and setting a positive tone for the entire workspace.

Results

Smash Ink’s signage and graphics solutions made a positive impact on Sttark’s workplace. The rebranded workspace not only reflected the company’s new brand identity but also fostered a sense of pride and unity among employees. Clients and visitors were greeted by a welcoming and visually appealing environment, which left a lasting impression and reinforced Sttark’s commitment to excellence.

Conclusion

This case study demonstrates how Smash Ink’s expertise in signage and graphics can be instrumental in the transformation of a workplace during a rebrand.